GLOBE AND MAIL
Interior design for all: Designers are offering to work virtually for a fraction of their standard fee
“Luxury design is expensive and it’s not for everyone,” she says. “That said, I don’t think that design should always be a luxury service. My studio has declined projects based on budget. But after thinking about it over the years, I realized I was saying no to people who still needed help, who still deserved the expertise they were looking for.”
Much the way high-end fashion designers diversify their costliest creations with mass-market lines – a cashmere sweater from Ralph Lauren’s Purple Label retails for a mortgage payment, Ralph Lauren’s Polo hoodies not so much – Cohen decided recently to start offering lower-priced services. And because this is 2020, she decided to do so digitally with an online tool called Room Edit. Continue below or view the Full Article
Within two weeks, the homeowner gets three renderings depicting design solutions and a shopping list of potential furniture, art and finishes. That it’s “so quick,” is one of the reasons Toronto model and mommy vlogger Valeria Lipovetsky signed up to be among the first to try Room Edit, using the platform to design her new YouTube studio – a hotel suite-inspired set-up decked in creams, whites and greys.
How does Room Edit Work?
A turnkey fully-furnished and professionally designed room in six simple steps.
Choose your room
Share the photos of your existing space
Tell us about your room requirements
Take our style quiz
Check out & book an online chat with our design concierge
Got some questions or need support with the process? We’re here to help! Just give us a call.