GLOBE AND MAIL

Interior design for all: Designers are offering to work virtually for a fraction of their standard fee

Since founding her eponymous interiors studio in Toronto 10 years ago, Stacey Cohen has had to turn down many prospective clients. She designs the kind of luxurious houses that get written about in Oprah’s O magazine, Elle Decor and House & Home. The notoriety has resulted in inquiries from homeowners who want her aesthetic, bold modern lines softened by warm, rich materials, but don’t have the requisite five- or six-figure budgets (a necessity for all the brass, marble and pretty fabrics).

“Luxury design is expensive and it’s not for everyone,” she says. “That said, I don’t think that design should always be a luxury service. My studio has declined projects based on budget. But after thinking about it over the years, I realized I was saying no to people who still needed help, who still deserved the expertise they were looking for.”

Much the way high-end fashion designers diversify their costliest creations with mass-market lines – a cashmere sweater from Ralph Lauren’s Purple Label retails for a mortgage payment, Ralph Lauren’s Polo hoodies not so much – Cohen decided recently to start offering lower-priced services. And because this is 2020, she decided to do so digitally with an online tool called Room Edit. Continue below or view the Full Article

Room Edit works by inviting homeowners to upload photos of their abode, specify room dimensions and take a short quiz that determines their aesthetic sensibilities (by, for example, picking out Pinterest images that resonate). The onboarding process takes less than 15 minutes (I tried, it’s very easy), and is followed by a phone consultation with a member of Room Edit’s design team.

Within two weeks, the homeowner gets three renderings depicting design solutions and a shopping list of potential furniture, art and finishes. That it’s “so quick,” is one of the reasons Toronto model and mommy vlogger Valeria Lipovetsky signed up to be among the first to try Room Edit, using the platform to design her new YouTube studio – a hotel suite-inspired set-up decked in creams, whites and greys.

Read the full article

How does Room Edit Work?

A turnkey fully-furnished and professionally designed room in six simple steps.

1

Choose your room

2

Upload measurements

3

Share the photos of your existing space

4

Tell us about your room requirements

5

Take our style quiz

6

Check out & book an online chat with our design concierge

View our room transformations

CHAT

WITH US

Give us a call

Got some questions or need support with the process? We’re here to help! Just give us a call.

Live Chat

Your online designer is just a message away. Send us a message with your questions!

Stacey Cohen Design

For a refined, full service design experience, visit our sister company Stacey Cohen Design.

 

Thank you for your order.

You will be receiving an email with your Personalized Shopping List shortly!

 

Call Us

1-888-981-EDIT


Office Hours

Mon: 9am - 5pm
Tue: 9am - 5pm
Wed: 9am - 5pm
Thu: 9am - 5pm
Fri: 9am - 5pm
Sat: Closed
Sun: Closed